Our Objectives

MISSION

The mission of Tourism Red Deer is to be a network that promotes tourism destinations, products and services to all travelers.

MANDATE

Tourism Red Deer aims to collaborate with its stakeholders' experiences and knowlege to enhance policies and proctices that impact tourism.

The organization was established in 1987 resulting from a cooperative effort of The City’s Economic Development department, City Council and the tourism industry. In March of 1988, the organization was officially registered as a not-for-profit society, operating under a set of by-laws registered with the provincial government and reporting annually to Alberta Registries as a not-for profit society. The by-laws state, “the object of the Society is the overall coordination of tourism and event promotion and development for The City of Red Deer.”

Tourism Red Deer is a membership organization and operates under a fee-for-service agreement with The City of Red Deer. Membership is open to any business, organization or individual with an interest in Red Deer's tourism industry. Membership fees are payable on an annual basis with members entitled to a variety of benefits and services offered by the organization.

A 13 member volunteer Board of Directors establishes its policies and direction. Six directors are elected by the membership; three every other year at the annual general meeting of the organization. Five other directors are appointed from major tourism stakeholders – Red Deer City Council, Red Deer County, the Downtown Business Association, the Chamber of Commerce and Westerner Park. Liaison with City administration is through the Director of Community Services, who is an advisory, non-voting member of the Board of Directors. The Executive Director oversees the organization’s operations. Other staff include positions for Visitor Services, Administration, Sales & Publications and Marketing; plus seasonal practicum students and committed volunteers.

C. ORGANIZATIONAL STRUCTURE